In addition to the program magazine Super TV, Burda also established SUPERillu, the magazine with the largest circulation in what was then East Germany, launching six weeks before German reunification. In 1988, he recruited the editorial director of Bild-Zeitung, Günter Prinz, from Springer-Verlag. As an independent project, in 1969 he founded the magazine m - The Magazine For Men.īurda assumed the role of sole shareholder and CEO of Burda Holding in 1987. Īfter several traineeships in US advertising agencies and publishers, Burda worked until 1974 as publishing director of the Burda magazine Bild und Funk.
He earned his doctorate in art history before the age of 26 his dissertation was titled Die Ruine in Hubert Robert's Pictures. His father permitted him to study art history only on condition that he wait until after the age of 25 to begin.īurda attended the Ludwig Maximilians University in Munich, where he studied art history with Hans Sedlmayr, as well as archaeology and sociology. Īs a sixth-form pupil he took painting lessons daily and hoped to become a painter, against his father's wishes. Burda is the youngest son of the publishing couple Franz and Aenne Burda, alongside his older brothers Franz and Frieder.
